About Roux Crafford
Business Intelligence Specialist | Sage • Xero • SQL
Ask Smarter. Decide Faster.
I'm a Business Intelligence specialist with over 30 years of experience transforming enterprise data into actionable insights. Based in Bredasdorp, Western Cape, I work with SMEs across manufacturing, fuel logistics, and commercial farming sectors throughout Africa—helping business owners and financial managers ask smarter questions and make faster, data-driven decisions.
Career Highlights
Coopers Leybrand (1992–1994) | ASK - AccountingSystemKeeper (1995–2003)
Built expertise in financial systems and accounting software implementation across the SME market.
About IT (2003–2009)
Founding director. Led SAGE and Pastel Evolution implementations for enterprises, standardizing processes and delivering measurable outcomes.
Business Intelligence Specialist (2009–Present)
Shifted from transaction systems to analytics. I now help SMEs unlock insights from their existing data—Sage, Xero, SQL databases—without expensive system overhauls.
Core Expertise
- BI Platforms: SAGE Business Intelligence • Xero Financials • SQL & Custom Analytics
- Dashboards & Reporting: Predictive modeling • Data visualization
- Sectors: Manufacturing • Fuel Logistics • Commercial Farming
Why SMEs Choose Me
Most SMEs have months of transaction data but can't easily see the story it tells. I work with your existing systems—Sage, Xero, SQL databases—to deliver the insights you need to see margins, profitability, bottlenecks, and cash position at a glance.
No expensive overhauls. Just clarity.
What I Deliver
- ✓ Real-time dashboards tracking your critical KPIs
- ✓ Custom reports that answer your actual questions
- ✓ Predictive models for forecasting revenue, costs, and cash flow
- ✓ Data integration across Sage, Xero, and operational systems
Get in Touch
Roux Crafford
Email: reports@bireports.co.za